![]() We also found that within Chiapanecan society, pozol in fact represents a host of varying versions, whose consumption parallels ethnic, socioeconomic, and rural/urban factors. Importantly, it was seen as more than refreshing libation, serving as a vital food source. Nonetheless, most students have not abandoned its consumption and indeed, for many it represented their most significant daily liquid intake. Pozol, on the other hand, was seen as “peasant food” or a poor-person’s drink. ![]() We found that students find sodas to be desirably “refreshing” and “tasty,” and associated them with wealthier social classes and an alluring vision of modernity. This study compared the role of sodas with a traditional maize beverage, pozol, in the state of Chiapas, specifically among rural and urban secondary school youth. In Mexico, industrially grown and transformed foods have seen their consumption explode over the past half-century and soft drinks embody an emblematic example of the impact these shifts can have on health, traditional foodways, and family agriculture. The untapped power of soda taxes: incentivizing consumers, generating revenue, and altering corporate behavior. As global momentum for sugar reduction increases, governments and public health advocates should harness the power of soda taxes to tackle the economic, social, and informational drivers of soda consumption, driving improvements in food environments and the public's health. But as a matter of health equity, soda product reformulation should occur globally, especially in low-and middle-income countries (LMICs), which are increasingly targeted as emerging markets for soda and junk food and are disproportionately impacted by NCDs. ![]() Product reformulation – whether incentivized or mandatory – helps reduce overconsumption of sugars at the societal level, moving away from the long-standing notion of individual responsibility in favor of collective strategies to promote health. The United Kingdom's new graduated levy on sweetened beverages is yielding yet another powerful impact: soda manufacturers are reformulating their beverages to significantly reduce the sugar content. ![]() Evidence from early adopters including Mexico and Berkeley, California, confirms that soda taxes can disincentivize consumption through price increases and raise revenue to support government programs. Globally, soda taxes are gaining momentum as powerful interventions to discourage sugar consumption and thereby reduce the growing burden of obesity and non-communicable diseases (NCDs). ![]()
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